Director, Industrial & Medical Market Strategy & Business Development
SWIR Vision Systems
Sales & Business Development
San Jose, CA, USA · Scottsdale, AZ, USA
USD 172,960-311,190 / year
Posted on Sep 23, 2025
Director, Industrial & Medical Market Strategy & Business Development
San Jose, CA, United States
and 1 more
Job Description
We are seeking a strategic marketing and business development director with experience in industrial and medical markets, focusing on analog and/or processor ICs. You have a deep experience from strategy to GTM -the role involves identifying market trends, working with global product-centric business units and sales to drive new product requirements and opportunity funnel for current products. The primary focus is on large OEMs and the broad market in Americas
Responsibilities
- Define strategy and business plan for key industrial and medical segments including but not limited to factory automation, robotics, energy infrastructure, medical wearables and diagnostics.
- Provide applications insight into power management, sensing, signal chain, and processors both to help build a highly differentiated new product portfolio and promote existing products.
- Conduct market research to identify trends in target markets, customer needs, and competitive positioning and communicate to stakeholders quarterly.
- Synthesize trends into MRDs, use cases, applications, and technical requirements, by partnering with business units.
- Support field as a regional expert, develop segment presentations, engage with customers, discover opportunities, and work with business units to validate pre-release concepts
- Lead opportunity funnel, design-ins and design-wins by collaborating with sales, business units, and corporate marketing teams.
- Develop solutions content, drive and present demos at tradeshows, and act as a spokesperson at seminars and events.
- Create and deliver vertical marketing materials, including sell sheets, whitepapers, presentations, competitive comparisons, demos, field training, and customer seminars.
- Develop relationships with market-marker customers to gather input for product development and marketing strategies.
- Experience in devising and rolling out industrial and medical total solutions using internal business units, field applications, and third-party partners.
- Domestic and international travel required.
Qualifications
- Master’s/Bachelor’s in Electrical Engineering.
- Deep insight into industrial and medical market, especially emerging trends in automation, robotics, energy infrastructure, AI, wearables, and clinical diagnostics.
- Over 10 years of experience in IC product marketing, product definition or business development with knowledge of power, sensing, signal chain, processor, and edge computing.
- Proven record of GTM and business development opening doors and closing business in collaboration with sales
- Ability to understand and discover customer system-level needs before advocating solutions.
- Expert communication and presentation skills with experience influencing and projecting vision backed up by data to executive team, customers, field, and other stakeholders.
- Driven and motivated leader with ability to hold self at a high bar of execution, thorough, and organized with the right combination of big picture and attention to detail.
Salary: onsemi is excited to share the base salary range for this position is $172,960 - $311,190 exclusive of fringe benefits or potential bonuses. The final pay rate for the successful candidate will depend on geographic location, skills, education, experience, and/or consideration of internal equity of our current team members. We also offer a competitive benefits package. https://www.onsemi.com/site/pdf/Benefits-Summary-USA.pdf
About Us
onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.
More details about our company benefits can be found here:
About the Team
We are committed to sourcing, attracting, and hiring high-performance innovators, while providing all candidates a positive recruitment experience that builds our brand as a great place to work.
onsemi is an Equal Opportunity and Affirmative Action employer. The Company maintains policies and practices that are designed to prevent discrimination or harassment against any qualified applicant or employee to the extent prohibited by federal, state and local laws and regulations. By way of example, discrimination on the basis of race (actual or perceived), ethnicity, color, religion, ancestry, national origin, citizenship, sex, age, marital status, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity, gender expression, or any other characteristic protected by applicable law is prohibited.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Talent.acquisition@onsemi.com for assistance.
Job Info
- Job Identification 2503722
- Job Category Marketing
- Posting Date 08/28/2025, 11:36 PM
- Degree Level Bachelors
- Job Schedule Full time
- Job Shift Day
- Locations 150 Rose Orchard Way, San Jose, CA, 95134, US 5701 N Pima Road, Scottsdale, AZ, 85250, US