Product Line Marketing Senior Manager
SWIR Vision Systems
Marketing & Communications, Product
Scottsdale, AZ, USA
Posted on Nov 11, 2025
About the Role
We are seeking a strategic and innovative marketing leader to drive the success of our Amplifier product line from concept through market launch. This high-impact role offers the opportunity to shape product strategy, define market positioning, and lead initiatives that directly influence revenue growth and market leadership.
You will collaborate with cross-functional teams—including Technology Development, Design, Applications, and Marketing to transform cutting-edge ideas into profitable, industry-leading solutions. Expect regular engagement with customers and industry events to gain deep insights into market trends, customer needs, and the competitive landscape.
Location: Scottsdale, Arizona (Comprehensive relocation package available
Impact You’ll Make
- Define the future of our amplifier solutions by guiding product innovation and market strategy.
- Drive measurable business outcomes, including revenue growth and market share expansion.
- Shape customer experiences through solutions that meet evolving industry demands.
onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.
More details about our company benefits can be found here:
We are committed to sourcing, attracting, and hiring high-performance innovators, while providing all candidates a positive recruitment experience that builds our brand as a great place to work.
onsemi is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, ancestry, national origin, age, marital status, pregnancy, sex, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity, gender expression, or any other protected category under applicable federal, state, or local laws.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Talent.acquisition@onsemi.com for assistance.
Qualifications
- 4+ years of experience in the semiconductor industry.
- Strong knowledge of analog semiconductors, topologies, and systems in industrial and automotive applications.
- Proactive, self-starter with high energy and a results-driven mindset.
- Solid technical expertise combined with a strong commercial focus.
- Proven ability to work cross-functionally, demonstrating strategic thinking, systems thinking, negotiation, and collaboration skills.
- Skilled at navigating global business environments and diverse cultures with tact and professionalism.
- Ability to develop business cases and interpret market dynamics.
- Experience in strategic marketing and market positioning.
- Outstanding presentation and communication skills.
- Highly customer-focused with a passion for delivering value.
- Strong organizational skills to manage actions, timelines, and stakeholders effectively.
Join us and play a pivotal role in shaping the future of amplifier technology while accelerating your career growth.
Key Responsibilities
- Own and manage the product roadmap, ensuring alignment with business objectives.
- Collaborate across product line and internal teams at a technical level while maintaining a strong commercial and strategic focus.
- Present amplifier strategy to internal stakeholders and senior management.
- Define new products including product requirements, business cases, and competitive analysis.
- Analyze market trends and reports to identify growth opportunities.
- Support Sales, FAEs, and Marketing with technical and strategic guidance.
- Work with field teams to pursue Design-In and Design-Win opportunities, including RFIs/RFQs and pricing strategies to close deals.
- Work closely with Designers and Application Engineers to ensure target specifications are met.
- Engage customers and field teams to gather market and customer requirements.
- Manage core product aspects throughout the lifecycle, including applications, value proposition, pricing, and market opportunity.
- Collaborate with Strategic Marketing and Go-to-Market teams to align outbound marketing and sales tools with product business plans.
- Operate in a global role with domestic and international travel.