Director, Product Line Marketing - Isolation
SWIR Vision Systems
Marketing & Communications, Product
Allen, TX, USA
Posted on Dec 9, 2025
Director, Product Line Marketing – Isolation
We are committed to sourcing, attracting, and hiring high-performance innovators, while providing all candidates a positive recruitment experience that builds our brand as a great place to work.
About the Role
Join a global leader in semiconductor innovation as a Director, Product Line Marketing for our Isolation Solutions portfolio, which includes technologies such as digital isolators, high-performance optocouplers, phototransistor optocouplers, and infrared components. This strategic role offers the opportunity to define product vision, shape market positioning, and drive initiatives that fuel revenue growth and industry leadership.
You will collaborate with cross-functional teams—including Technology Development, Design, Applications, and Marketing—to transform advanced concepts into profitable, market-leading solutions. Expect regular engagement with customers and participation in industry events to gain insights into market trends, customer needs, and competitive dynamics.
Location: Allen, TX
Impact You’ll Make
- Define the future of Isolation solutions by guiding product innovation and market strategy.
- Drive measurable business outcomes, including revenue growth and market share expansion.
- Shape customer experiences through solutions that meet evolving industry demands.
onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.
More details about our company benefits can be found here:
We are committed to sourcing, attracting, and hiring high-performance innovators, while providing all candidates a positive recruitment experience that builds our brand as a great place to work.
onsemi is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, ancestry, national origin, age, marital status, pregnancy, sex, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity, gender expression, or any other protected category under applicable federal, state, or local laws.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Talent.acquisition@onsemi.com for assistance.
- Bachelor’s degree in Electrical Engineering, Marketing, or related field.
- 4+ years of experience in the semiconductor industry with strong knowledge of isolation products and systems for industrial and automotive applications.
- Proven ability to combine technical expertise with commercial strategy.
- Strong skills in strategic thinking, negotiation, and cross-functional collaboration.
- Experience in market analysis, business case development, and competitive positioning.
- Excellent presentation and communication skills.
- Highly customer-focused with a passion for delivering value.
- Own and manage the product roadmap, ensuring alignment with business objectives.
- Define new products, including requirements, business cases, and competitive analysis.
- Analyze market trends to identify growth opportunities in digital isolators, optocouplers, and infrared technologies.
- Collaborate with Sales, FAEs, and Marketing to provide technical and strategic guidance.
- Support Design-In and Design-Win opportunities, including RFIs/RFQs and pricing strategies.
- Partner with Designers and Application Engineers to ensure target specifications are met.
- Engage customers and field teams to gather market and application requirements.
- Manage product lifecycle aspects: applications, value proposition, pricing, and market opportunity.
- Align outbound marketing and sales tools with product business plans.
- Operate in a global role with domestic and international travel.