Broad Market Regional Sales Manager
SWIR Vision Systems
Sales & Business Development
Seattle, WA, USA
Posted on May 1, 2026
The Broad Market Regional Sales Manager is responsible for driving revenue growth, market share expansion, and customer engagement across a diverse portfolio of strategic Broad Market customers. This role operates at the intersection of direct customer engagement, business unit alignment, and channel management focusing on scalable growth across multiple end markets.
The position emphasizes solution selling, portfolio expansion, design‑win acceleration, and cross‑BU coordination, while ensuring a consistent and high‑quality customer experience
onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.
More details about our company benefits can be found here:
We are committed to sourcing, attracting, and hiring high-performance innovators, while providing all candidates a positive recruitment experience that builds our brand as a great place to work.
onsemi is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, ancestry, national origin, age, marital status, pregnancy, sex, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity, gender expression, or any other protected category under applicable federal, state, or local laws.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Talent.acquisition@onsemi.com for assistance.
Required
- Bachelor’s degree in Electrical Engineering, Computer Engineering, Physics, or related technical field; equivalent experience considered.
- 5+ years of experience in semiconductor sales, account management, or technical business development.
- Strong understanding of semiconductor technologies, design cycles, and industry ecosystems.
- Experience with solution-selling, design-win tracking and long-cycle opportunity management.
- Proven track record of achieving revenue targets and managing complex customer relationships.
- Excellent communication, negotiation, and presentation skills.
- Ability to travel within the region as needed.
Preferred
- Experience working with Tier‑1 OEMs, ODMs, hyperscalers, or major industrial customers.
- Strategic account planning & execution
- Strong communication and executive-level presentation skills
- Customer-first mindset with disciplined process execution
- Familiarity with CRM tools (e.g., Salesforce) and data‑driven sales methodologies.
Success Indicators
- Revenue growth and design-win conversion across assigned Broad Market accounts.
- Strong customer satisfaction and relationship depth across multiple levels.
- Expansion of product mix and solution attach rates.
- Accurate forecasting, pipeline health, and opportunity management.
- Effective cross‑functional collaboration leading to improved customer outcomes.
- Demonstrated influence on product strategy through customer insights.
Account Ownership & Strategy
- Own and grow a portfolio of Broad Market customers across multiple geographies and end applications, ensuring clear account ownership and engagement models
- Own and manage all commercial activities for assigned accounts within the territory, including forecasting, pipeline development, and quarterly business reviews.
- Present account plans, account strategies and opportunity updates to BU leadership
- Drive deeper and wider customer penetration through solution‑based engagement, not transactional selling
- Develop and execute territory strategies that expand market share and accelerate design‑wins across targeted applications (e.g., Factory Automation & Robotics, Energy Infrastructure, Industrial Motor Drive and Control).
- Identify emerging opportunities by tracking customer product cycles, technology transitions, and competitive dynamics.
Customer Engagement
- Build trusted, long‑term relationships with engineering, procurement, and executive stakeholders at customer sites.
- Serve as the primary point of contact, ensuring customer satisfaction and timely resolution of technical or commercial issues.
- Collaborate with Field Application Engineers (FAEs) & Business Units (BUs) to support design‑in activities and ensure successful product adoption.
Business Development & Revenue Growth
- Drive new business opportunities by promoting the company’s unique product mix offering and serve as the voice of the customer into our BU, providing market feedback on portfolio gaps, pricing pressures, and competitive landscape
- Coordinate BU and FAE support for key opportunities (ISG, AMG, PSG, ASIC), highlighting resource needs and execution risk
- Negotiate pricing, contracts, and supply agreements in alignment with corporate policies and market conditions.
- Monitor and analyze sales performance, market trends, and competitive positioning to inform strategic decisions.
Cross‑Functional Collaboration
- Work closely with product management, marketing, supply chain, and operations to align customer needs with internal capabilities.
- Provide customer insights and market intelligence to influence product roadmaps and go‑to‑market strategies.
- Coordinate with global account teams to ensure consistency and leverage best practices across regions.