Director, Business Development - Strategic Segments
Sales & Business Development
San Jose, CA, USA
Posted on Jun 17, 2026
Director, Business Development – Strategic Segments
Location: San Jose, CA (or Scottsdale, AZ) | Reports to: VP, Strategic Segment Marketing | Travel: Up to 30%
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About the Role
We are seeking a business and vertical marketing leader to join our Strategic Segment Marketing team. This leader will deeply discover customer system-level needs — bringing strong insight into markets, applications, and emerging requirements — and translate those insights into onsemi's GTM narrative, business development priorities, ecosystem partnerships, and industry consortia across Automotive, Industrial, AI Data Center, Energy Infrastructure, and Robotics. Deep insight and experience into at least 2 of the markets with a strong understanding of the overall system hardware & software with emphasis on analog and digital ICs is desired.
This role is central to onsemi's transformation into a customer- and system-aware company. You will build and rally ecosystem partners, and collaborate closely with segment business leads, system architects, and product-line BUs (PSG, ASG, ISG) to influence system solutions, shape product roadmaps, and influence corporate strategy.
onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.
More details about our company benefits can be found here:
We are committed to sourcing, attracting, and hiring high-performance innovators, while providing all candidates a positive recruitment experience that builds our brand as a great place to work.
onsemi is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, ancestry, national origin, age, marital status, pregnancy, sex, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity, gender expression, or any other protected category under applicable federal, state, or local laws.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Talent.acquisition@onsemi.com for assistance.
The Candidate
- Changemaker mindset — driven to influence corporate strategy and accelerate onsemi's evolution into a system- and customer-aware organization.
- Deep market knowledge across 2+ segments (automotive, industrial, AI/data center, energy, robotics) with strong insight into customer system architectures, applications, and unmet needs.
- Proven GTM strategy and business development track record — discovering system needs, opening doors, and closing business. Experience rallying ecosystems and driving consortia/industry alliances.
- Strong technical acumen in power management, sensing, signal chain, and/or edge computing. Experience creating customer-facing collateral and training field teams on system-level selling.
- Expert communicator; influences executives, BU leaders, and cross-functional stakeholders with data-backed, system-level narratives. Effective in matrixed organizations with a high execution bar.
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Qualifications
- BS in Electrical Engineering or related field (MS/MBA a plus). 10+ years in product marketing, business development, or strategic marketing in semiconductors.
- Significant experience in strategic partnerships, ecosystem development, and industry consortia. Strong relationship skills with partners, OEM customers, and cross-functional teams.
- Willingness to travel up to 30% (domestic and international).
System Discovery, Thought Leadership & GTM Strategy
- Discover and articulate customer system-level needs through deep insight into market dynamics, application architectures, and unmet requirements across all five strategic segments.
- Own the segment-level GTM narrative — translating system discovery into use cases and value propositions in close collaboration with segment business leads and system architects in the team.
- Influence corporate strategy and drive onsemi's transformation to a customer- and system-aware company by embedding system-level thinking into GTM plans, positioning, and executive communications.
Business & Market Analysis
- Conduct market research on TAM/SAM, competitive positioning, and customer needs; deliver quarterly and regional insights. Develop segment business plans with market sizing, opportunity mapping, and benchmarking.
Business Development & Customer Engagement
- Lead business development with market-maker OEMs and strategic customers — discover system needs first, then advocate onsemi solutions; drive design-ins and design-wins with sales and BUs.
- Negotiate business deals (pricing, terms, co-development) with customers and partners. Feed customer system requirements back to BUs to directly influence system solutions and product roadmaps.
Ecosystem Partnerships, Consortia & Reference Designs
- Drive onsemi's participation in industry consortia, standards bodies, and alliances to shape ecosystem direction and position onsemi as a system-level platform leader.
- Build and rally ecosystem partners (module/design houses, SW/tools vendors, evaluation platforms) around onsemi's segment priorities. Manage 3rd-party reference design partnerships and devise total solutions.
Collateral Development & Field Enablement
- Create customer-facing system collateral: whitepapers, solution booklets, segment presentations, competitive comparisons. Represent onsemi at tradeshows, seminars, and customer events.
- Train and enable field sales and FAEs to sell up the value chain to system architects with positioning tools, talk tracks, and technical collateral.
Cross-Functional Collaboration
- Collaborate closely with segment business leads and system architects within SSM; serve as primary segment interface to BUs (PSG, ASG, ISG) — influencing roadmaps and solution priorities.
- Partner with corporate marketing, systems engineering, and sales leadership to operationalize segment strategies in account plans, campaigns, and pipeline reviews.