Channel Marketing Manager, APAC
Marketing & Communications
Shanghai, China
Posted on Aug 11, 2026
Job Summary:
Are you a strategic and results-driven marketing professional with a passion for technology and partner engagement? Join onsemi's dynamic Global Channel Marketing team. As the Channel Marketing Manager for the Asia Pacific (APAC) region, you will play a key role in driving demand generation, sales enablement, and partner marketing initiatives across onsemi's distribution ecosystem in Asia Pacific and Greater China. In this role, you will develop and execute integrated marketing programs, new product introduction campaigns, channel partner initiatives, digital marketing activities, events, webinars, and sales enablement programs that align with onsemi's global corporate, business unit and channel strategies. You will work closely with distribution partners to accelerate customer engagement, expand market reach, generate qualified leads, and increase awareness of onsemi's broad portfolio of intelligent power and sensing solutions. Success in this role requires strong collaboration and influence across multiple functions, including Corporate Marketing, Business Units, Sales, Sales Enablement, Operations, and global distribution partner organizations. You will help translate business priorities into impactful channel programs, measure program effectiveness, and identify opportunities to continuously improve partner engagement and demand creation activities. This position is based in Shanghai, China, and reports to the Senior Manager of Global Channel Marketing within the Corporate Marketing organization. It offers a unique opportunity to contribute to onsemi's growth strategy while working with a diverse network of internal and external stakeholders across the globe.
This role will be a part of the growing onsemi Marketing team. The team is passionate about data, storytelling, and winning customers' hearts and minds. You'll have the opportunity to work with a diverse set of global Marketers, Sales experts, and technologists. The onsemi Marketing team is committed to close collaboration, embracing new ideas, problem-solving, and being a solid functional partner for the business. Between us, we speak more than 15 languages, have lived, and worked across the globe, and love to swap stories about food, travel, and more. While we enjoy working hard, we also believe that work-life balance, time with family and friends, and personal well-being are essential.
onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.
More details about our company benefits can be found here:
| We are committed to sourcing, attracting, and hiring high-performance innovators, while providing all candidates a positive recruitment experience that builds our brand as a great place to work. |
Requirements:
- Bachelor’s degree in engineering, business, Marketing, or related discipline preferred.
- 6-10 years of experience in Corporate Marketing, Product Marketing, Business Development, or similar fields required.
- B2B Marketing experience within the semiconductor industry or electronics component distributors is a plus.
- Proven success in strategizing and executing B2B digital marketing campaigns.
- Expertise in establishing relationships and influencing stakeholders across all levels.
- Strong project management and organizational skills with the ability to meet tight deadlines.
- Excellent written and verbal communication skills. Results-driven mindset with strong analytical skills.
- Experienced in collaborating with and presenting to all levels of management, with decisiveness and flexibility.
- Problem-solving mindset with a willingness to roll-up sleeves and get the job done.
- Results-driven mindset with strong analytical skills and demonstrated success in reporting results and consistently optimizing performance.
- Proficiency with various e-mail, calendar, and meeting management tools/technology.
- Robust knowledge of Microsoft Office applications including Excel, PowerPoint, Word
- Ability to travel infrequently (3-5 times per year)
onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a continued focus on the automotive and industrial end-markets, onsemi is accelerating change and driving disruptive innovation towards a sustainable ecosystem in high-growth megatrends such as vehicle electrification, advanced safety, alternative energy, and factory automation. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world. Today, the industrial and automotive end-markets are responsible for two-thirds of global greenhouse gas emissions, providing an immense opportunity for onsemi to do its part in achieving a net-zero economy with its intelligent power and sensing technologies. Climate change presents not only a risk to the environment, but also opportunities for innovative business solutions, and onsemi is committed to applying its research and design expertise and adapting its own operations to achieve net-zero emissions by 2040.
Responsibilities
Channel Strategy & Partner Engagement
- Drive onsemi's channel marketing strategy across APAC and Greater China, aligning partner programs with corporate objectives, business unit priorities, and market opportunities.
- Build strong relationships with distribution partners to identify growth opportunities, expand market reach, and increase customer engagement.
-
Collaborate with Sales, Business Units, and partner organizations to develop and execute joint marketing plans that support strategic business goals.
Demand Generation & Marketing Programs
- Develop and execute integrated marketing campaigns, including new product introduction (NPI) launches, digital marketing programs, webinars, partner promotions, and customer acquisition initiatives.
- Create compelling messaging, content, creative assets, and technical marketing materials to support multi-channel campaigns.
- Partner with Corporate Marketing and distribution partners to implement modern marketing initiatives, including web personalization, lead nurturing, marketing automation, and digital engagement programs.
Events & Technical Marketing
- Plan and support regional trade shows, industry events, roadshows, and customer-facing marketing activities across APAC.
- Organize technical seminars, training programs, webinars, and partner education initiatives to increase awareness and adoption of onsemi solutions.
- Support partners with marketing resources and campaign assets to maximize program effectiveness and market impact.
Cross-Functional Collaboration & Program Execution
- Coordinate resources across Corporate Marketing, Business Units, Sales, and partner organizations to ensure successful execution of marketing initiatives.
- Manage multiple projects and stakeholders while maintaining alignment with business priorities and regional objectives.
- Act as a trusted liaison between onsemi and distribution partners, driving collaboration and execution excellence.
Marketing Analytics & Business Impact
- Define key performance indicators (KPIs) and measure the effectiveness of marketing investments, demand generation activities, and partner programs.
- Analyze campaign performance, track return on investment, and provide actionable recommendations to optimize future initiatives.
- Continuously identify opportunities to improve marketing processes, partner engagement, and program effectiveness.